Asena and Co
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Q3 2026  ·  Four of ten client engagements remaining  ·  First come, first served
A trusted advisor in your pocket EN · ES SW Florida · Nationwide

The HR partner
for operators who can't
afford to get it wrong.

Asena & Co builds, revamps, and runs HR and compliance functions for new businesses standing up their first HR department, growing companies whose systems have outgrown their setup, and family-held principals running multi-generational operations. Discreet. Bilingual. Nationwide. Available when it matters, not just nine to five. We work as if your name is on the door, because for our clients, it usually is.

Request a conversation → How we work
Begin

Book a thirty-minute conversation.

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How we are different

Four standards we hold ourselves to.
Without exception.

i.

Available, not idle

The DOL does not call ahead. Consulates reschedule without warning. We answer the phone when it matters. Not just from nine to five.

ii.

Discreet by default

Whether we are standing up your first HR department, running a workers compensation defense, or handling a sensitive matter for a family-held principal, our work is confidential. We never name clients without written permission. References available on request.

iii.

Cultural fluency

We speak Spanish with the crew, English with counsel, and we read the room in both. Workforce culture is not a translation problem, and we do not need a third party to bridge it.

iv.

Scarce by design

Ten clients per quarter. First come, first served. Personalized advisory requires availability, and availability requires limits we keep.

Who we serve

Three points of entry.
One standard of work.

i. Build

New Businesses Standing Up HR for the First Time

You hired your tenth, twentieth, fiftieth employee, and then realized you have no handbook, no I-9 binder, no policy library, and no idea what an EEO-1 filing is. We build the HR function from zero: documents, systems, compliance calendar, and the operating cadence that keeps you out of trouble while you scale.

ii. Revamp

Existing Operations That Have Outgrown Their HR Setup

You have HR, but it grew up in pieces. Documents in three folders, payroll in two systems, handbooks last updated three years ago, a DOL notice that arrived last Tuesday. We diagnose the leakages in your HRIS, rebuild what's broken, and hand back a function that actually holds up.

iii. Run

Family-Legacy Operators & Family-Held Businesses

Multi-generational businesses, family-held operations, and privately-held principals across regulated industries. Embedded HR, compliance, payroll, and operations counsel, including discreet family mediation before disputes become legal matters. Monthly onsite presence available on request for clients within range.

What we do

Three practices.
One discipline: systems that hold up under scrutiny.

i. Foundation

HR & Compliance
Build or Revamp

Stand up an HR department from zero, or rebuild one that has grown out of order. Handbooks, policy libraries, I-9 and E-Verify hygiene, payroll oversight, multi-state tax registration, HRIS selection and migration, audit readiness. We diagnose leakages in your existing HRIS and seal them.

HRIS Diagnosis Multi-Entity H-2A
ii. Defense

Investigations
& Enforcement

DOL Wage and Hour investigations, OSHA inspections, workers' comp defense, union outreach, and consulate-related disruptions rarely arrive at a convenient time. We handle the phone screens, document production, and counsel coordination so you can stay focused on the harvest, the season, or the quarter.

WHD Defense OSHA Consulate Coordination
iii. Counsel

Family Mediation
& Operations Advisory

In family-held businesses, the hardest problems are rarely on the balance sheet. We mediate between family members on roles, succession, and operating decisions, before disputes become legal matters and outside counsel becomes a line item. Monthly onsite presence available on request.

Family Mediation Succession Monthly Onsite
Selected engagements

Anonymized as a matter of policy.
The problem tells the story. The fix tells the rest.

Family-Held Pole Tomato & Brussels Sprouts Operation Southern California

Embedded HR & Compliance Lead, Multi-Generational California Growing Operation

Engagement Context
  • Multi-generational family operation, year-round workforce across two crops
  • Bilingual workforce, California regulatory exposure, no in-house HR infrastructure
  • Recruitment, onboarding, ER, documentation, and supervisor coordination all on one desk
Scope Delivered
  • Bilingual recruitment and onboarding system, end-to-end
  • Employee relations investigations and conflict resolution
  • Documentation against CalOSHA, AB 1825, wage statement, and heat illness requirements
  • Supervisor coordination across crops and growing seasons
  • Daily HR cadence freeing principals to focus on operations
2 crops
Year-round workforce continuity
CA
Compliance held throughout tenure
Multi-State Organic Produce Operation FL · GA · PA

HR Function Architect, Multi-State Organic Produce Operation

Engagement Context
  • 200+ employee workforce across three states, four growing seasons per year
  • Federal contractor obligations, recurring DOL exposure, no formal HR function
  • Compliance audits arriving on no predictable schedule
Scope Delivered
  • Full HR function built from zero: policy library, handbooks (EN/ES), supervisor training
  • Multi-state payroll across the operation, biweekly cadence
  • Workers compensation defense and claims management
  • H-2A recruitment, onboarding, housing readiness, program compliance
  • PrimusGFS audit prep, organic certification documentation, mock recall planning
  • 15+ audits passed across DOL, OSHA, food safety, state labor. Zero findings.
15+
Audits passed, zero findings
200+
Employees across three states
Family-Held Multi-Entity Ag Enterprise OR · AZ

Multi-Entity Compliance & Operations Consultant, Family-Held Ag Enterprise

Engagement Context
  • Three legal entities operating across two states
  • Payroll on a mix of QuickBooks Desktop and paper-based processes
  • H-2A workforce moving between entities seasonally
  • State withholding errors, bookkeeping inconsistencies, unorganized audit files
Scope Delivered
  • Migrated all three entities to QuickBooks Online with proper separation
  • Took over payroll management and biweekly processing across the operation
  • Reconciled state DOR balances, configured e-pay infrastructure
  • Supplied H-2A recruitment leads through partner network
  • Organized food safety audit material into a working file with homework delegated
  • Embedded as the principal's compliance and operations partner on retainer
3
Entities consolidated & processed
100%
State tax reconciliation
Family-Held Ag Enterprise Multi-Generational

Family mediation before the lawyers got involved

The Problem
  • Two siblings in operating roles, father preparing to step back from leadership
  • Third sibling drawing distributions for three years without operating involvement
  • Tension in every operations meeting; HR caught in the middle on reporting structure
  • Outside counsel quoted six figures for a dispute that did not yet exist
How We Fixed It
  • Individual sessions mapping operating, ownership, and emotional positions to plain language
  • Three facilitated working sessions with the full family group
  • Written role-and-decision framework drafted and signed by all four parties
  • Outside counsel retained only to paper the final agreement, at a fraction of scope
0
Litigation initiated
Quarterly
Family operating cadence held
Privately-Held Hospitality Group Multi-Unit

Right hand to the principal. Operations, HR, and discretion at the executive level.

The Problem
  • High-net-worth principal running a multi-unit operating business
  • Calendar pressure, HR oversight across units, vendor and counsel coordination
  • Family-office dimension requiring absolute discretion
  • Principal needed a trusted second set of hands, not another team to manage
How We Fixed It
  • Direct embed as the principal's right hand across all operating matters
  • Calendar, vendor relationships, and HR oversight across units
  • Confidential coordination across counsel, finance, and family-office advisors
  • Single trusted channel; principal kept his time for the work only he could do
Direct
Reporting to principal
Trusted
Reference upon request
Regulated Ag Workforce Operator Multiple jurisdictions

Workers comp defense, third-party labor outreach response, and a sensitive separation

The Problem
  • Active workers compensation hearing on the calendar
  • Third-party labor outreach to the workforce running in parallel
  • Sensitive separation requiring documentation, severance, and exit protocol
  • Three concurrent pressure points, no playbook in place for any of them
Scope Delivered
  • Coordinated outside counsel through workers compensation hearing prep
  • Documented labor outreach timeline and built response playbook
  • Managed separation with written severance, exit protocol, post-separation plan
  • Leadership stayed focused on operations; none of the three matters escalated
Low
Post-engagement risk profile
0
Operational disruption
Investigations & Enforcement

What DOL Wage and Hour Division enforcement actually looks like right now.

The Wage and Hour Division has not slowed down. Recent enforcement actions against agricultural employers, including some of the largest producers in the country, show what regulators are looking at: adverse effect wage rate (AEWR) calculations, housing and transportation standards, worker notification of hours and duties, day-of-rest documentation, and retaliation claims. The penalties below are public record. The patterns are the part that matters.

Eastern District of WA · 2025

Grimmway Enterprises. H-2A AEWR and housing violations

$427,456

$207,456 in back wages plus $220,000 in civil money penalties. WHD found AEWR underpayment to H-2A workers and corresponding US workers, housing and transportation safety violations, and failures to notify workers of required hours, duties, and overtime eligibility.

Source: US DOL News Release
District of NJ · OALJ Decision

Sun Valley Orchards. Terminations and meal-charge violations

$556,745

$344,945 in back wages to 147 farmworkers plus $211,800 in civil money penalties. ALJ found the employer terminated 20+ workers without cause mid-season, attempted to coerce waivers of H-2A guarantees, and charged workers for meals at a profit.

Source: US DOL Wage and Hour Division
Western NY · WHD Investigation

Lake Breeze Fruit Farms. Overtime and daily hours recordkeeping

$37,103

Back wages recovered for 86 workers across three agricultural employers. Findings included unpaid overtime for salaried non-exempt staff, failure to pay H-2A day-of-rest overtime under New York state law, and failure to record daily hours worked per H-2A program requirements.

Source: US DOL Wage and Hour Division
How We Prevent It

The eight workforce-rights and recordkeeping disciplines we run for every ag client, before WHD shows up.

  • AEWR audit, every cycle. We reconcile your paid rate to the published AEWR for the state, position, and crop, with a written record per pay period.
  • Daily hours recordkeeping. H-2A requires daily, not weekly. We configure timekeeping to capture both, and audit it monthly.
  • Worker notification documentation. Hours, duties, overtime eligibility, day-of-rest policy, and meal arrangements, all in writing, in Spanish, signed at hire.
  • Housing & transportation standards review. Annual walkthrough against 20 CFR 655.122(d). Licensed drivers, safe vehicles, sanitary housing. No exceptions.
  • Workers' rights training. Bilingual supervisor and crew sessions on retaliation prohibitions, complaint channels, and the consequences of coercion. Signed attendance log.
  • I-9 and reverification hygiene. Quarterly internal audit, TNC clearance log, IER-compliant correction protocol, separate binders by entity.
  • Investigation readiness file. Pre-built document production package. If WHD calls Tuesday, we produce by Thursday, without disrupting the harvest.
  • Consulate & recruitment coordination. H-2A appointment scheduling, document review, and worker travel reimbursement tracking through our recruitment partner network.
"

We believe American agriculture is worth saving, and that the families who feed this country deserve advisors who treat their legacy like our own.

Asena, Founder
Programs & templates

Built-once,
delivered-many. Ready when you are.

Employee Handbook. Agriculture Edition

Bilingual EN/ES. H-2A-compatible. Updated for 2026 federal and state guidance.

$295

PrimusGFS & Food Safety Audit Prep Pack

Document templates, SOP library, mock recall checklist, and a sixty-day prep timeline for growers facing certification or renewal.

$495

Workplace Violence Prevention Program

Bilingual EN/ES. Compliant with CA SB-553 and parallel state mandates.

$495

Supervisor Training Deck. Harassment Prevention

Editable presentation, facilitator notes, attendance log. EN/ES.

$395
View our program library
Diagnostic offers

Two ways to start small.
Both end with you knowing more than you did.

Complimentary · Limited Scope

I-9 Spot Review

We review up to 25 randomly selected I-9 forms and flag every defect: missing signatures, expired identification, Section 2 errors, reverification gaps. You receive a written summary identifying remediation priorities.

Request a review →

Complimentary for up to 25 forms. Engagements beyond that scope are billed at $75 per defect identified, with a $250 minimum to open a remediation file. Review is informational and does not constitute legal advice or representation.

Complimentary · Diagnostic

Food Safety & Audit Readiness Scan

A focused diagnostic for growers preparing for PrimusGFS, organic certification renewal, or a mock recall drill. We review your current documentation posture, surface the gaps most often flagged by auditors, and deliver a written readiness summary with a prioritized remediation list.

Request the scan →

Diagnostic review only. Not a certification, audit, or attestation. Full audit-prep and mock recall engagements quoted separately after the diagnostic.

Launching August 2026 On the roadmap

AI Governance
Readiness Reviews, complimentary for the first ten.

Beginning August 2026, we will be opening a limited cohort of complimentary AI Governance Readiness Reviews for operating businesses that want to understand their exposure before regulators do. Shadow-AI inventory, acceptable-use policy gaps, vendor risk surfaces, and a written readiness summary mapped to recognized governance frameworks.

The first ten clients pay nothing for the review. After the cohort closes, the engagement moves to a paid retainer. Eight of ten slots are currently available. Join the waitlist now and we will reach out as soon as scheduling opens.

Launch is contingent on completion of the IAPP AIGP credential (cohort 2026) and the Columbia Business School AI for Business & Finance executive education program (July 2026). Readiness Review is a diagnostic instrument and does not constitute a certified audit, attestation, or assurance engagement. Audit-grade work performed under credentialed practitioners on request.

Q3 2026 Launch Cohort
8 / 10
Complimentary slots remaining
Join the waitlist
Credentials

Earned, not
self-awarded.

A current snapshot. Full credential file and verification details available on request.

MBA
Universidad Carlos III Madrid
SHRM-CP
SHRM · Active
HRPA
Active
ISC2 CC
Cybersecurity · Active
PSA
Active
FL RON Notary
Commission HH 757932
HR Management Certificate
UC San Diego
CELTA
Cambridge English
BA · Language Interpretation
Yeditepe University
AIGP
IAPP
In Progress · 2026
AI for Business & Finance
Columbia Business School Exec Ed
Cohort · July 2026
CAMS
ACAMS
Planned
Asena, Founder of Asena & Co
About the firm

Built on trust,
not theory.

We work with operators who carry real risk and real reputation. Payroll across multiple states, workers in the field, audits on the calendar, family names on the door.

Asena & Co is led by a senior bilingual HR and compliance consultant. The firm draws on a curated bench of specialists for multilingual training rollouts, food safety audit preparation, and advanced labor matters.

Based in Southwest Florida. Working nationally. Bilingual in English and Spanish. Available when our clients need us, including the hours regulators tend to choose.

EnglishNative
EspañolFluent
Begin

Most engagements start with a thirty-minute conversation.

No commitment. We listen, you talk, we send a written scope if there is a fit. If there is not, we will tell you who to call instead.

Q3 2026. Four of ten engagement slots remaining.
Request a conversation →
Asena and Co

Discreet HR, compliance, and payroll partner. New department build-outs, system revamps, and embedded support for family-held principals across regulated industries. H-2A, PrimusGFS, and multi-state payroll among our specialties. Bilingual EN/ES. Available when it matters.

Services
HR & Compliance Family Mediation Programs & Templates Notary
Firm
About Engagements Credentials Begin
Contact
info@asenaandco.com (239) 373-3729 SW Florida. Nationwide.
© 2026 Asena & Co LLC. All rights reserved.
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Accessibility Statement

Last updated: May 2026

Our Commitment

Asena & Co LLC is committed to providing a website that is accessible to all visitors, including people with disabilities. We aim to comply with the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA published by the World Wide Web Consortium (W3C).

Measures We Take

  • Use clear, structured headings and semantic HTML
  • Provide alt text on meaningful images
  • Ensure sufficient color contrast between text and background
  • Support keyboard navigation
  • Use legible fonts and reasonable text sizing
  • Avoid content that flashes or auto-plays

Ongoing Improvement

Web accessibility is an ongoing effort. We review our site periodically and address accessibility issues as they are identified.

Feedback

If you encounter any accessibility barriers on this site, or if you need an accommodation to access our services, please contact us. We will work with you directly to provide the information or service you need.

info@asenaandco.com
(239) 373-3729

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If you believe we have failed to provide reasonable accommodation, you may file a complaint with the U.S. Department of Justice under the Americans with Disabilities Act (ADA).